In both the professional services and the legal field, it is essential that the time you spend communicating be valuable. Therefore, it is my role to work closely with you and take the time to fully understand the firm’s specifics, its positioning its strengths, capabilities and development opportunities, as well as its competitive differentiators.

Every business has unique attributes that I analyze contextually, attentively considering the features of the local and regional market and community. This allows me to come up with a tailored strategy and meaningful messages, properly aligned and adapted to support your business development objectives now and in future and provide:

• Expert advice on, design and implementation of 360°-degree communication strategies Objective, straight to the point content creation that enhances the brand authentically, emphasizing the relevance component
• Press pitching in terms of imaginative topics that are useful for both the business community and the journalists
• Article/legal opinion reviews
• Advice on tactics meant to support leveraging personal brands and positioning lawyers and law firms as leaders in their expert areas of practice
• Media training
• Strategic consultancy on crisis prevention and crisis management

Nowadays we are facing several challenges, one of them being to reach existing and target audiences in a more direct and relevant manner through impactful, valuable content and effective communications, online and offline.

Effective reputation management requires sound abilities to consistently keep a close eye on how the activity reflects in the media, deal with negative feedback or malicious word of mouth, misquotes in the media, and produce relevant, objective content that positions you as a thought leader in your area of expertise.

In this context, I am a trusted advisor for:

• Reputational risks assessment
• Tactics for effective reputation management
• SEO strategy, in collaboration with experienced consultants in this area

In the current fast paced business environment, it is crucial for any brand to use clever brand management to adapt differentiate from competitors. This is valid for well-established  brands as much as it is for new brands, but the task becomes increasingly challenging in a rather homogenous type of marketing promises and discourse that doesn’t always pays off.Aiming to stay memorable in your category or even come first in your client’s mind require a positive brand experience. This is I have carefully selected and work closely with branding experts who have proven results and a fair approach to the cost-benefit component. Together, we can help you with sound advice on:

• Brand calibration: Analyzing your brand, marketing tools and business development processes in order to keep what’s working well and what can be retouched to be more commercially effective
• Brand positioning: Clear positioning makes your brand stronger, making it easier for your clients to understand it, remember it, get emotionally connected with the brand to do business on a long term and recommend it to others. This is why you need to make sure you speak authenticity, credibility and consistency with your actions.

• Branding/rebranding strategies (including in the context of mergers/alliances/spin-offs)/managing the launch of new brands on the market:Aligning the brand strategy to the overall commercial strategy of the firm is crucial in your long-term efforts to stay profitable, retain clients and attract talented professionals or lawyers. Clients trust my own experience and that of my partners to support the brand strategy through tactics and actions that clearly state and promote your strengths and differentiations, while continuing to evolve to better serve your clients.
• Visual identity re-design/design: In association with designers specializing on the professional services market, we can propose visual elements that give the firm’s brand a unique identity in a rather crowded and competitive market.

In the legal field these are among the most objective and credible resources that support a law firm’s clients in their evaluation, due to an independent, complex and in-depth research process. Therefore, securing and preserving your presence in leading legal directories is a constant preoccupation for law firms worldwide, as it highly contributes to their validation both locally and in the international legal community.

Compiling annual missions for at least three leading directories, with detailed documentation on several practice areas, is not an easy process. Using my extensive experience in this area, I can help you with:

• Legal directories training on best practices, dos and dont’s
• Research calendar and submission templates
• Strategy for handling submissions and referee lists (including client management)
• Identifying your firm’s strengths and differentiators, so that we can produce content that can best boost your reputation in a certain practice area and increase the chances to be ranked
• Review of existing submission documentation
• Capitalizing on the directory rankings

Transforming existing clients into key strategic clients is a crucial component in the professional services field, while building new relationships and securing new panel wins allows you to adapt to a rapidly changing environment and consolidate your position on the market.

Since companies look to retain firms with an excellent reputation, customized services, a good balance fees-benefits and a genuinely in-depth understanding of the industries, account management tactics and techniques are actually about managing the present and, more important, about managing the future. Therefore, when working on your account management plans, I may help you with sound advice on:

• Client segmentation
• Identification of key clients
• Client satisfaction surveys
• Client newsletters/other informative marketing materials
• Event management

• Convey the right messages at the right time, in a clear and straight to the point manner
• Understand the need for an objective and fair approach with the journalists
• Deal with emergencies and unexpected situations
• Adopt the most appropriate strategy in the context of sensitive projects and cases
• Build confidence as the firm’s spokesperson

In such contexts, you may rely on my experience for consultancy on matters such as:

• Effective message development
• Best practices in press campaigns
• Press pitching in the professional services area
• Dos and donts in interviews with legal & business media representatives
• Press conferences/events involving journalists
• Mechanisms in place for crisis prevention
• Risk assessment and crisis communications